Short answer: The right AI visibility tool depends on which AI engines you need to cover, which metrics you actually act on, and your budget. If your audience is only in the West, several good tools track ChatGPT, Perplexity and Gemini. If any of your market is in China, the deciding factor is whether the tool covers Chinese engines (Doubao, DeepSeek, Kimi, Yuanbao, Baidu AI) — most Western tools don’t.
Before comparing brands, get the selection criteria straight. Then the shortlist picks itself.
The 6 dimensions that actually matter
| Dimension | What to ask |
|---|---|
| Engine coverage | Which AI engines? ChatGPT / Perplexity / Gemini / AI Overviews — and do they cover Chinese engines? |
| Metrics | Mention rate, share of voice, rank, sentiment, and citation-source analysis (who the AI actually cited)? |
| Prompt/query management | Can you define and manage the exact question set that matters to your brand? |
| Competitor tracking | Side-by-side share of voice vs your competitors? |
| Alerting & reporting | Change alerts, scheduled reports, white-label/share links? |
| Pricing & fit | Self-serve and affordable, or enterprise sales-led? |
Score any tool on these six and the decision gets objective fast.
The landscape (by positioning)
Vendor features and pricing change often — treat the notes below as general positioning and verify current details on each vendor’s site.
- Profound — Enterprise-oriented answer-engine insights; deep analytics, aimed at larger teams and budgets. Focus on Western engines.
- Otterly.ai — Self-serve, affordable prompt/mention monitoring for ChatGPT, Perplexity, Gemini and AI Overviews. Good SMB fit.
- Peec AI — Team-oriented AI visibility tracking, popular in Europe.
- Scrunch / Rankscale / Knowatoa and others — A growing field of GEO trackers, mostly centered on Western engines.
- GeoEcho — Covers global + Chinese AI engines (ChatGPT, Perplexity, Gemini, plus Doubao, DeepSeek, Kimi, Yuanbao, Baidu AI), with mention rate, share of voice, rank and citation-source analysis. Built for brands that care about the China market. Self-serve with a free check.
The dimension most tools miss: China engines
Almost every Western GEO tool stops at ChatGPT / Perplexity / Gemini. But if your customers are in China, they’re asking Doubao, DeepSeek, Kimi, Yuanbao and Baidu AI — and those engines search differently, cite different sources, and each behaves its own way.
A tool that only reports ChatGPT can’t tell you how you look in the market where a huge share of AI conversations actually happen. If China matters to you, make Chinese-engine coverage a hard requirement, not a nice-to-have. This is exactly the gap GeoEcho was built to close.
How to choose in practice
- List your engines — including Chinese ones if any of your market is there. This alone eliminates most tools.
- Pick your 2–3 metrics you’ll act on (mention rate + share of voice + citation sources is a strong default).
- Try the free check where offered, on your own domain, before committing.
- Match pricing to stage — self-serve for most teams; enterprise only if you need it.
FAQ
What’s the single most important feature? Engine coverage. A tool that doesn’t monitor the engines your customers use — Western or Chinese — can’t help you, no matter how good its dashboards are.
Do any tools cover Chinese AI engines? Most don’t. GeoEcho is built specifically to cover global + Chinese engines (Doubao, DeepSeek, Kimi, Yuanbao, Baidu AI) alongside ChatGPT, Perplexity and Gemini.
How do I start without committing? Use a free check (like GeoEcho’s, 30 seconds, no signup) to see how AI talks about your brand today, then decide.
Want to see how AI — including Chinese engines — recommends your brand? Run a free check with GeoEcho.
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