GeoEcho Blog

How AI decides which brands to recommend

Guides, playbooks and data on generative engine optimization — from the team that monitors it across global and China engines.

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Guide Jun 18, 2026 · 9 min read

What is GEO? A 2026 guide to Generative Engine Optimization

Search is splitting into two surfaces: the classic link list, and the AI answer. GEO is how you measure and improve your presence in the second one. Here is the full playbook.

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Latest articles

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Guide 7 min

GEO vs SEO: what changes when answers replace links

They share DNA, but the metrics, the levers and the failure modes are different. A side-by-side breakdown.

Jun 2, 2026 · Coming soon
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Playbook 6 min

How to get cited by AI: 7 tactics that move mention rate

Concrete moves — from structured FAQs to earning third-party citations — ranked by the lift we actually see.

May 21, 2026 · Coming soon
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Data 5 min

ChatGPT vs Perplexity: how each picks which brands to recommend

We ran 2,000 prompts through both. The overlap is smaller than you would expect — and it matters where you invest.

May 9, 2026 · Coming soon
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Guide 8 min

Tracking your brand in DeepSeek, Kimi and Doubao

Why China's AI engines behave differently, and how to read visibility signals from each one.

Apr 27, 2026 · Coming soon
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Guide 4 min

Share of Voice in AI answers, explained

What it is, how we calculate it, and why it is the single number to watch as answers replace clicks.

Apr 14, 2026 · Coming soon
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Product 3 min

New: daily refresh and citation source analysis

What shipped this month, and how Pro users are already using it to redirect their content spend.

Apr 1, 2026 · Coming soon